Paradox London
ABOUT US
Back in 1998, our dad, Bob had this crazy idea. What if shoes could feel as good as they look? What if we could design something that makes you walk into a room and own it – no matter your age, no matter the occasion? He took that idea and set up a shoe factory in the vibrant heart of East London and Paradox London was born.
Our mission has always been simple; to create footwear that makes you confident, comfortable and feel your best every step of the way.
We are proud of our heritage as a family-run brand with a true legacy of craftsmanship and innovation. What started in a local factory has grown into something extraordinary, but we've never forgotten our roots. Adam and Sophia, Bob's children, now lead the brand – keeping that bold vision to create shoes that don't just look beautiful but feel extraordinary!
London is more than our birthplace - it’s our muse. A city of contrasts and creativity, its vibrant energy shapes what we do. Over the years, we have become synonymous with occasion ready footwear that empowers women to look and feel their best. Whether it’s a wedding, a party, or simply elevating your everyday style, our shoes are crafted to celebrate modern femininity and deliver comfort in every step.
love every step
our mission
Our mission is simple; to create footwear that makes you confident, comfortable and feel your best every step of the way.
We want to change the myth that you have to choose between looking stylish and feeling comfortable. We believe that confidence begins from the ground up and the perfect pair of shoes can empower everyone to feel incredible.
Our Triple Layer Comfort Technology isn't just a fancy marketing term. We have engineered every pair of footwear to support, cushion, and elevate your every step.
And because we understand that everybody is different, we are proud to offer both standard and wide-fit styles in our collections. Because you deserve to shine, exactly as you are.
With every step, every occasion, every moment that makes you feel incredible, we are right here for every single moment of that journey.
OUR COLLECTIONS
Step into the new season with our women’s footwear collection, designed with both comfort and style in mind. Whether you are celebrating a special occasion or elevating your everyday wardrobe, you will find the perfect fit to suit your needs. Discover versatile options from standard to wide fit, including flat shoes, loafers, court shoes, heels, and sandals— all crafted with attention to detail and premium vegan friendly materials. With our signature Triple Layer Comfort Technology ensuring maximum comfort, every step is cushioned for unparalleled support to keep your feet both comfortable and stylish all day.
Finding fashionable and comfortable wide-fit shoes shouldn't mean compromising on style. We are proud to offer a stunning collection of wide-fit footwear designed to combine elegance, comfort, and versatility.
Discover options that include comfort technology, cushioned soles, slip on styles for ease of wear and ankle straps providing a secure fit. Our collection of wide fit footwear includes stylish shoes, heels, sandals, boots and bridal footwear, ensuring you’ll find the perfect pair for any occasion.
Discover our latest of collection of wedding shoes, wedding heels, wedding sandals and bridal handbags. We revolutionised the footwear industry back in 2002 with a
range of award-winning designer wedding shoes which offered a comfortable option for brides walking down the aisle without ever having to compromise on style and comfort. Whether you are looking for a traditional style or a pair of statement heels, we have styles to suit every taste. From classic luxe satins and ivory lace to sandals in a range of metallics that can be worn long after your special day.
Handbags and accessories are the finishing touches that elevate your outfit, adding unique character and personal flair. At Paradox London, our stunning collection of handbags and clutch bags is designed to complement your style effortlessly, no matter the occasion. From elegant evening clutches that exude sophistication to versatile handbags perfect for weddings, parties, and special events, we have the perfect accessory to complete your look. Whether you're making a bold statement or adding subtle refinement, our range offers timeless designs that let your personality shine through.
Find your favourite new boots at Paradox London. Featuring elegant ankle boots,
versatile styles and wide-fit designs, our collection blends timeless style with all-day comfort. Crafted from premium materials and vegan-friendly options, our boots include supportive soles, cushioned insoles, and timeless designs to complement any outfit.
We offer an exceptional in-house personalisation and dye service to make your special day even more unique. Our experts can hand-dye any of our dyeable wedding shoes and handbags to match your chosen outfit perfectly. Looking for "something blue" or dreaming of a custom colour shade? We can colour-match to bring your vision to life with our personalised dyeing service. After the big day, why not transform your shoes for everyday wear? Our dye service lets you refresh the look of your shoes and handbags, giving them a brand-new purpose beyond the occasion.